Sunday, November 26, 2006

Going "One" Better


ONE TV, or rather "Dubai ONE TV" recently changed their look. They re-did their adverts, their teasers, their logo and added more style to the rapidly improving channel. I am downright proud to say that the new look is funky and very, very professional. Gone are the Ch. 33 days that concentrated more on horse-racing and 'The Bold & The Beautiful', than good entertainment.

The whole 'red comma' effect is brilliant. The 'Matrix' hit-off of using the 'comma' as bullets is, more than anything, very professionally done, and downright cool. The whole trampoline and ribbon effect with the comma's and the 3-note ONE TV tune is quite awesome too, both looks-wise and brain-wise. Don't know what I am talking about? Check out the 'One TV' fillers - "ongoing entertainment" indeed.

And the channel is not just superficially efficient. They've bought rights for 'Desperate Housewives' and air a brilliant plethora of fascinating programs. Even though the addition of 'Desperate Housewives' was done a year later here than in the rest of the world, ONE TV succeeds in giving a holistic combination of entertainment to satisfy all needs, and what's even more worthy of a mention is that, these guys at ONE seem desperate to do better, and that's always good sign, ain't it?

The reason for this post - I was highly impressed by ONE, and maybe I really enjoyed today's 'Friends' episode aired on it. But none the less, ONE TV kicks MBC 4's ass, right now at least. As for the other Middle East channels, they are pretty poor in comparison, and have a lot to catch up on. Learn from the 'one' and the only pride-earner!

P.S. I am in no way affiliated to ONE TV, and in no way is this some publicity effort for them. My appreciation is genuine. And to add, even their website is brilliant.

8 comments:

Anonymous said...

hey!
We all enjoy one tv, though Channel 2 is still not too bad. But yeah apart from that the other channels broadcasted from this region are just too arabicky for us to understand...maybe they are actually good. We'll never know.
The problem about one-tv though is as simple as how ashiq put it. In fact he even coined a term based on its limitations : 'The One-tv Effect', which basically means to live in the past.
As so with one-tv. They show last seasons of american idol and Rockstar while the hold world is watching the new season. Even more cuter is that E+ magazine does not give away 'spoilers' regarding the last seasons winners! They want to hold their audience!
But Besides that, yea One-tv is still great...Friends is definately one show you can watch anytime.

Anonymous said...

What's with you and the word plethora..

Nishant said...

I agree with both of you. One TV is a great channel, and I love that theme-tune thing. I even learnt how to play it on guitar :p And the red comma (or apostrophe) thing is pretty cool as well, though I could never figure out where they got it from. Nice post.


Nishant.

Anonymous said...

crap malpani.....advertising for one tv

Anonymous said...

malpani u be a gud advertising agent ... man many companies will come to u onli 4 da reason dat dey hav to advertise their product ..

Anonymous said...

anish.. you watch deperate housewives?! don't try and deny it you're obviously so happy it airs..even though a year late.
sheesh.. from a guy who claims to love football this sucks

Anonymous said...

u noe i find absolutely no prob in watchin Desperate housewives.i agree.the previous 1,channel 33 suked.my parents were 24x7 watchin Bold &Beautiful and the only time i actually watched cahnnel 33 was wen they used 2 announce wen the eid hols were or how many hols we had 4 any national occasion.i think one tv is quite gud.the only prob i found wid one tv was that they only show previous seasons of american idol.i am an avid watcher of american idol and i usually expect replays atleast 2 be shown but noooo i hav 2 watch bo bice and carrie underwood singing!

Anonymous said...

anish im sorry , i did not type that anonymous comment to hurt your feelings , i hd just done it for fun . i knoe it hurt ur feelings but that intention was not on my mind at that perticular moment . im very sorry and it won happen again